The state of podcast advertising in 2020

What happened in podcast advertising in 2020 and how to approach the year ahead

The growing podcast advertising channel barely slowed down when the pandemic hit in early spring. The number of new advertisers appearing in podcasts increased by nearly 150 advertisers each week and the average number of shows they appeared on grew from 3.6 shows per advertiser in January to 6.2 in November. Though the channel is growing to become mainstream, there's still plenty of room for new advertisers and growth in the coming year.
To find those opportunities in 2021, we mined our data to answer:

• Are the biggest advertisers in the country poised to take over all the remaining inventory?
• In what genres is there the least competition?
• What industries have room to expand into new shows and genres?

Download the full report to read our analysis and insights to help fine-tune your podcast advertising strategy for 2021.