New in Magellan AI: expand campaigns with similar shows

We're announcing a new addition to Magellan AI's Measurement dashboard: a tool to expand campaigns with similar shows.

This view - the first of several that we're developing with audio campaign growth and optimization in mind - ranks podcasts in your campaign by response rate (or purchase conversion rate or install conversion rate), and then recommends podcasts that reach similar audiences.

Here's how this looks for a sample campaign:

See a show you like? Just click the link and press Instant Intro to connect with the podcast directly.

It’s not just for advertisers: publishers with access to a campaign’s response and conversion data will be able to see which of their podcasts are most similar to top-performing shows in the advertiser’s campaign.

Looking to take this feature for a test drive? Email your Customer Success team member or sign up for a demo here.